![]() ![]() It may even inspire them to seek similar images in their own time. Memories of these images may allow the person to recognize similar images and advertisements more quickly. If a person views an advertisement that appeals to them, they may remember it more than an advertisement that doesn't. This information typically creates psychological effects. Human brains tend to remember distinct images and create specific reactions or thoughts related to those images. ![]() Related: How To Build Your Brand Identity in 5 Steps Psychological effects of using imagery in advertising Consumers often recognize and form opinions about products and companies that use image advertising even if they don't have complete knowledge about the specifications. This often leads to customers choosing to buy from a recognizable brand instead of the competitors who don't use image advertising. These images also create a memorable distinction between a company's products and those of its competitors. Image advertising works by ensuring that consumers can conjure a specific mental image of a brand or product when they see an ad. Related: What Branding Is and Why It's Important How does image advertising work? They may also create a different video that highlights the comfortable interior and affordability of the car model. For example, a car company may create a video advertisement that promotes the sleek design and speed of a car. They may run concurrent ad campaigns that maintain the desired imagery but highlight different features. Companies also create these campaigns so they're consistent with the specific messages they want to promote and the type of audience they want to attract. These types of advertisement campaigns typically build a company's brand by creating familiarity for the consumers. Some companies even rely on concepts such as attractiveness. For example, they may promote a product while highlighting its reliability or affordability. ![]() A business may design an image advertisement that highlights the values and interests of its target consumers. Some companies do this when they experience competition with other companies in a market. Instead, they may promote ideas or concepts about a brand. Image advertisements don't always focus on advertising the actual product. Image advertising is the process of creating a positive association with a product or company to encourage consumers to buy products. In this article, we discuss what image advertising is, how it works, the psychological effects of imagery in advertising, the benefits of using it and some answers to common FAQs about this technique. Professionals interested in promoting their brand presence may benefit from learning about this practice. Using image advertising techniques often helps businesses ensure positive reactions from potential consumers. Companies often rely on advertisements to promote their products, but the influence on consumers typically relies on the imagery present in the advertisement. ![]()
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